The Millionaire Fastlane – MJ DeMarco

Looking for an entrepreneurs’s forum, I found The Fastlane forum. It looks interesting, there is lot of people who will give you feedbacks about your idea or project, but I found too that everyone refered to a book The Millionaire Fastlane.

I research about it and decided to take a look. Really I don’t read it entirely, because this book try to change your mind from “consumer thinking” to “producer thinking” and I think I’m already. The book encourages people to launch your own business.

In the Appendix B you can find a summary with 40 guidelines. These are my notes from there:

  • Don’t focus marketing messages on features, but benefits.
  • Don’t engage your business like checkers, but chess.